VSCO Comes Through As A Mental Health Hero

If you spend your 9-5 working in the creative industry, you know the burnout is real. VSCO, an award-winning editing app, knows it, too. As a longtime user and fan, I’ve taken notice of the brand’s recent initiative: mental health check-in reminders.

From a brand strategy lens, this execution ladders to the core pillars of VSCO’s “why” and simultaneously doubles as a humble tactic for staying relevant and adding value. But I’d argue it offers more than that. As a member of this community, messaging like this makes me feel seen. These low-lift reminders offer a source of inspiration, a much-needed pick-me-up in the midst of busy workdays.

Thanks for the love, VSCO. Your community appreciates it.