Good Chemistry

If you’re looking for a first-class fragrance to add to cart every time you enjoy a self care-inspired Target run, allow me to introduce you to a soon-to-be obsession.

A leader in its category, Good Chemistry is known for clean, essential oil-infused formulas, budget-conscious price tags, and fun, personality-forward fragrances that invigorate your senses. In my own experience, the work of a single spritz is enough to garner a storm of compliments.

Determined to reinforce their chemist-centric roots and reiterate their passion for self expression, a rebrand, born from a package refresh inspired by the shape of a beaker, was in order. I collaborated with the team at CASE to devise a verbal strategy for the launch campaign and pen copy that embodies the core pillars of the brand.

DELIVERABLES

• Campaign Headline & Lexicon • Fragrance Descriptions • Campaign Hashtag • Brand Manifesto •

Agency partner: CASE

HEADLINES:

THERE’S A SCIENCE TO POSITIVE VIBES

SEE YOURSELF THROUGH A NEW SCENT

REINVIGORATE YOUR SCENTS-ES 

DON’T CONTAIN YOURSELF 

YOUR SCENT, YOUR STORY 

SCENT-SATIONALLY MADE FRAGRANCES  

BEYOND THE BEAKER

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A single spritz can tell a story. Share yours with Good Chemistry’s fun fragrances.