Sky Organics

Beauty brands are quick to claim their products are clean, but only a select few have the receipts to back it. Enter Sky Organics: the self-care minimalist that’s transcending trendy buzzwords and getting to the root of clean beauty. With a collection of certified-organic products that are consciously formulated with as few ingredients as possible, this family-founded brand is turning homemade solutions into holy-grail essentials.

Sky Organics teamed up with CASE on a full rebrand—complete with a fresh tone of voice, a new brand story, and more.

SINGLE COMPELLING THOUGHT

82% of consumers are using clean products, but only 27% can define what "clean" really means. How can we create an ownable verbal strategy to reinforce the brand's reason to believe?

Agency partner: CASE

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DELiverables:

Strategic concepting, brand story, video script, headlines, website copy, about copy

LEXICON:

Botanically-based solutions

Certifiably-better beauty 

Down-to-Earth self-care essentials 

Embrace a more hopeful world 

Homemade self-care essentials 

Leaving our world better than we found it 

Natural integrity 

Nature’s purest and most potent botanics 

Redefine your everyday approach to beauty 

Simple. Pure. Potent. 

The purest form of natural 

SCRIPT:

Sky Organic creates

simple, self-care essentials

made with the purity and potency

of certified-organic ingredients.

Sky Organics started

when my sister-in-law was pregnant

and wanted to elevate

her healthy lifestyle.

Since then

we have committed to using the

purest certified-organic ingredients

to create simple

and potent self-care essentials

and we’re just getting started.