Mood Board: Botanical Beauty

The art of copywriting is all about wielding words, but for me, every well-told story starts with a mood board. As a visual thinker, curating a series of images that evoke the feelings and nuances I’m aiming to capture proves an imperative foundation to begin writing from. It’s a tool that allows me to hone in on what’s being communicated, and, most importantly, how it comes to life.

For your viewing pleasure: a few mood boards from a client rebrand I’ve been working on. These worlds—earthy, lush, and bright in their own right—inspired copy direction for a botanical beauty brand, and I can’t wait to share where we landed. x