Rethinking Language On Recyclable Packaging

Allure is rewriting the rules this Earth Day. In a recent blog post, the most-trusted source for all things beauty shared their revised approach to covering stories under the realm of sustainable packaging.

“Yes, many plastics are capable of being recycled, but most of them never are. With our new pledge on how Allure reports on sustainability in packaging — banning misleading buzzwords like "biodegradable" and "zero-waste" — we hope to change the way we think about beauty waste by changing how we talk about it.”

Illustration by Clara Hendler via Allure

As words like recyclable, sustainability, eco-friendly, and zero-waste continue to perpetuate confusion and a lack of clarity for consumers, Allure’s lead is a necessary challenge to writers in our industry to get increasingly granular when speaking to the topic. Read the full article to learn more.