Set the Mood with Maude

I’m a self-proclaimed junkie for all products in the candle category. Candles set the mood no matter what kind of mood you’re in, so you can bet I have them stashed in closet corners all around my home. I love Cancelled Plans, Brooklyn Candle Studio, and just about anything from cult-favorite brand, Boy Smells. But when I saw that Maude, a modern sexual wellness brand, was reimagining how their consumers might use a candle, I was the human equivalent of the 🤯 emoji.

The Burn candle isn’t merely intended for a luxurious, subtle scent or even creating romantic ambiance. Nope, it’s your new favorite massage accessory. Formulated to function as a sensual oil once melted, this unprecedented innovation speaks volumes for how products can offer unthinkable value to audiences. Mic drop for the brilliant team at Maude.

Images from Maude’s website / Instagram