FEKKAI

Frédéric Fekkai, a Provence-born and Paris-trained hair stylist, is a pioneer of the haircare industry. He’s the innovator behind the concept of beauty hospitality, opened a first-of-its-kind salon atop Bergdorf Goodman’s in New York, and has since become known as a top hair stylist and a worldwide sensation. Through his namesake haircare brand, FEKKAI continues to build a marveling legacy. His salon-grade hair care products are formulated with clean, natural ingredients and come to market with a sustainability mission that’s top of mind.

I collaborated with the team at Antonym to provide copy support for the brand’s Apple Cider Detox and Shea Butter product launches.

DELIVERABLES

• Campaign Launch Materials • Tagline • Website Copy • Email Copy •

Agency partner: Antonym