Olay

From the dainty glass bottle on your grandmother’s nightstand to the most-trusted mass-market skincare brand worldwide. Iconic skincare mogul Olay dominates with time-tested staples for youthful-looking skin—and a legacy that lives on.

Single Compelling Thought

78% of consumers trust brands that produce custom content compared to generic content. How can Olay amplify their content strategy to resonate with new target segments and exceed ambitious sales goals?

Strategy

Assess user needs and rely on consumer insights to develop visual and verbal strategies for branded campaigns, product launches, and evergreen social media activations.

Execution

Reimagine the brand’s existing strategies by optimizing storytelling tactics and visualizing a creative approach that echoes key messaging to drive sales. Test content across paid advertisements and organic posts on social media. 

Wins

Contributed to several campaigns that hit record sales and generated Olay’s best fiscal year in over 10 years.

Independently strategized “Power Couples” concept that generated nearly $850,000 in the first three months.

Helped bring in nearly one million dollars in sales for Olay.com.

“Libby is an absolute powerhouse of a creative. I've always been deeply impressed by her breadth of skills, from high-level creative strategy to writing and photography, and the level of expertise with which she carries all of them.”

— Shelby Alexander, Beauty Designer at P&G/Olay