Gemz

Wash your way to stop-and-stare hair with Gemz. With solutions for thick curls, straight strands, and every style in between, you can mix and match these solid, single-dose shampoos and conditioners for a show-stopping ‘do every day of the week.

  
    Single Compelling Thought
  
In the United States, the population disposes of 550 million empty shampoo bottles. How can Gemz push their zero-waste shampoos and conditioners, and position themselves as a leader in the eco-friendly hair space?

Strategy

Implement a dynamic social strategy with both the consumer and the planet in mind. Elevate the brand’s eco-friendly offering by using key insights to create aesthetically-pleasing assets that inform and entertain.

Execution

Define and integrate a style guide for the brand’s visual and verbal assets. Capture engaging product photography that hones in on the brand’s pillars and product attributes.