Kiwi Botanicals

In Fall 2019, Proctor & Gamble introduced a new skincare brand inspired by a defining industry trend: Manuka honey. Sustainably sourced in New Zealand, Kiwi Botanicals takes the standard of skincare from mild to wild, all while pioneering the “Slow Beauty” movement.

Single Compelling Thought

83% of consumers look to social media platforms like Instagram to discover new brands. How can Kiwi’s content and messaging strategies engage viewers by telling a captivating story about the product and the experience it has to offer?

Strategy

Establish the brand’s digital presence by implementing data-driven strategies that invite our community to indulge in a sublimely stress-free self care vibe.

Execution

Create social content that nods to the brand’s RTBs. Integrate content with strategic copywriting that appeals to the brand story and the unique value proposition of the product. Style and shoot dynamic imagery that brings the verbal sentiment to life, and tells a comprehensive story through each social media post.

Wins

Creative team assisted the brand in driving over one million in revenue. 

Implemented tactics that attracted over 70,000 followers on Instagram.

Successfully parlayed the digital-first brand to the shelves of Walmart to amplify Kiwi's distribution and ultimate growth trajectory.