YesTo

Every skincare guru says “Yes!” to good-for-you skincare that’s as effective as it is affordable. Inspired and derived from everyday fruits and vegetables, YesTo implements a fresh approach to the skincare scene. In need of content to coincide with the new launch of YesTo Coconut, the influencer marketing coordinator reached out to me to collaborate.

  
    Single Compelling Thought
  
89% of today’s businesses compete with one another on the basis of customer experience. How can we create fandom for the YesTo Coconut collection by using this tactic in our favor?

Strategy

In testing these products, I was whisked away to a beachy oasis. The key ingredient, the fragrance, and the experience of each product evokes ease, relaxation, and a sense of splendor. So, I used beach-inspired elements and a summer aesthetic to create content that invites YesTo’s audience to this sublime experience.

Execution

Shoot content in Marco Island, Florida. Use palm trees, pool chairs, bathing suits, and beach bags to convey how it feels to use the featured products in the YesTo Coconut collection.