Ho ho hoooly holiday campaigns! ‘Tis the season when our inboxes and social feeds are effectively saturated with buzz-worthy new beauty and dazzling visuals to spur your festive spirit. Campaigns with this caliber of potential always present as an exciting challenge, and Antonym’s work with amika was no exception.
Read MoreA digital scrapbook showcasing inspiration from a two-week trip to Europe.
Read MoreThe last time I recall being excited about eye shadow, the year was 2011, I was still in high school, and I put all my earnings from working at the local pizza shop towards the highly-coveted Urban Decay Naked 2 palette. I still recall the excitement I felt walking out of the store, palette in hand.
Read MoreWhen Daisy Jones & the Six hit shelves in spring of 2019, it immediately topped my list of books to read. Set in the ‘70s, this Fleetwood Mac-inspired, documentary-style story follows the rise and fall of a rock band—and inadvertently touts all the makings for the kind of tale you can’t put down.
Read MoreThere are two types of people who can’t wait to watch the 2023 Super Bowl: football fans and Rihanna fans. I identify with the latter. The influence of her anthems date back to my adolescence, making a live performance on a Super Bowl stage nothing short of iconic.
Read MoreThe art of copywriting is all about wielding words, but for me, every well-told story starts with a mood board. As a visual thinker, curating a series of images that evoke the feelings and nuances I’m aiming to capture proves an imperative foundation to begin writing from. It’s a tool that allows me to hone in on what’s being communicated, and, most importantly, how it comes to life.
Read MoreAllure is rewriting the rules this Earth Day. In a recent blog post, the most-trusted source for all things beauty shared their revised approach to covering stories under the realm of sustainable packaging.
Read MoreHaven’t had your morning coffee just yet? Hold off on your makeup routine for now and sip your daily dose of caffeine with a side of major nostalgia. While unconventional, this makeup-meets-coffee collaboration launched on Ulta’s shelves just yesterday and it’s already getting a latte love.
Read MoreShoutout LA is a publication designed to spark meaningful conversations among creatives and independent artists. Passionate about creating community, they share a myriad of inspiring, informing, and eye-opening stories told from both professional and personal perspectives.
Read MoreThere is a grocery list of reasons why I love Ouai* and Summer Fridays, but what do I love most about these cult-favorite beauty brands? They’re awareness, ability, and follow through when it comes to breaking boundaries within their respective industries.
Read MoreIf you spend your 9-5 working in the creative industry, you know the burnout is real. VSCO, an award-winning editing app, knows it, too. As a longtime user and fan, I’ve taken notice of the brand’s recent initiative: mental health check-in reminders.
Read MoreThis time of year, Mother’s Day and Father’s Day translate as opportunities for brands to push advertising initiatives and capitalize on the gifting sentiment. But there’s a topic of conversation that pertains to the subject that remains overlooked.
Read MoreCult-favorite skincare brands REN Skincare, Biossance, Caudalie, Herbivore Botanicals, and Youth to the People are joining forces this Earth Day. A rare initiative from companies competing for the same market share, sure, but they’re unified by shared values and a single mission to better care for the planet as climate change concerns reach an all-time high.
Read MoreDove has championed the theme of women empowerment in their ad campaigns for years, and if you ask me, the opening copy in their newest ad is a full-blown vibe.
Read MoreI’m a self-proclaimed junkie for all products in the candle category. Candles set the mood no matter what kind of mood you’re in, so you can bet I have them stashed in closet corners all around my home.
Read MoreStarbucks really pulled at our heart strings with the inception of the precious pup cup, but Ben & Jerry’s is reimagining new ways to satisfy your pet’s sweet tooth. The newly-launched Doggie Desserts offer up a decadent, dog-approved treat that’s truly crafted with man’s best friend in mind.
Read MoreThis image recently popped up during a routine inspiration search on my Pinterest feed, and I’d be lying if I said the Progresso ad wasn’t scroll-stopping.
Read MoreGlennon Doyle’s new read, Untamed, may be the only quarantine pastime that’s slowly surpassing fresh sourdough bread in way of popularity. A title that’s gracing book clubs worldwide, women are scooping it up off the shelves of local book stores across the globe.
Read MoreHalo Top has officially produced my new favorite commercial. Everything about the strategy here—from the story, to the copy, to the music, to the talent—is reflective of a new frontier.
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